Levi’s Ex-Brand President Says ‘Woke Capitalism’ Driving Policies of Firms Wanting to ‘Profit Off Gen Z Activism’

Jennifer Sey, on the right, is seen at the Levi's Times Square Store opening in New York City, on Nov. 15, 2018. Dave Kotinsky/Getty Images for Levis

Jennifer Sey, the former brand president of clothes maker Levi’s, has condemned “wokeness” and says it is now driving company policies in corporate boardrooms, thanks in part to the kids of Generation Z.

Sey spoke about “woke capitalism” in her new book, “Levi’s Unbuttoned,” an excerpt of which was published in the New York Post.