Levi Strauss Shares Surge 31 Percent in Stock Market Return

Levi Strauss Shares Surge 31 Percent in Stock Market Return
Levi's jeans hanging on a wall at Levi's innovation lab in San Francisco. On Mar. 21, 2019. Jeff Chiu, AP Photo/File
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Shares in Levi Strauss & Co. surged 31 percent in their debut on March 21, giving the jeans maker a market value of $8.7 billion and suggesting strong investor appetite before much-awaited listings from Lyft and Uber.

The 165-year-old U.S. company’s return to the public market comes at a time when stocks are near all-time highs and the popularity of denim is surging, driven by the resurgence of 1990s styles such as high-waist and pinstripe jeans.