Keeping Time With Bovet and Lang & Heyne

By Benjamin Chasteen, Epoch Times
December 4, 2015 2:52 pm Last Updated: December 6, 2015 2:16 pm

Time is fleeting; seemingly something there is never enough of. But the two distinguished luxury watch companies Bovet and Lanf & Heyne seem to have captured the essence of time in their intricate and pristine timepieces.

Bovet

The Swiss Manufacturer Bovet celebrated the the unveiling of its newest location at the prestigious Asprey of London on Madison Avenue in New York City while showcasing its 19Thirty watch for the first time in the U.S. on Nov. 17.

Guests swooned over the elegance and the intricate designs as they took photos of themselves with the watches on.

Caitlin Bendersky, U.S. marketing director of Bovet USA, at Bovet's new location on Madison Avenue.  (Benjamin Chasteen/Epoch Times)
Caitlin Bendersky, U.S. marketing director of Bovet USA, at Bovet’s new location on Madison Avenue. (Benjamin Chasteen/Epoch Times)

Early in the 19th century, Edouard Bovet traveled to China with the sole purpose of manufacturing watches to sell to the Chinese market. Soon after, Bovet became a pocket watch supplier to the Chinese Emperor and his court. Then, in 1822 the Swiss manufacturer of luxury timepieces officially founded their workshop in Val-de-Travers, Switzerland. Today, many Bovet pocket watches are still present in the rooms of the Forbidden City.

Luxury watch aficionados celebrate the unveiling of BOVET's newest location at the Asprey of London on Madison Avenue in New York City on Nov. 17, 2015. (Benjamin Chasteen/Epoch Times)
Luxury watch aficionados celebrate the unveiling of BOVET’s newest location at the Asprey of London on Madison Avenue in New York City on Nov. 17, 2015. (Benjamin Chasteen/Epoch Times)

Current Bovet owner Pascal Raffy, who discovered the world of Haute Horlogerie during his childhood,  has raised the brand of Bovet to the pinnacle of the watchmaking arts. By choosing to limit their annual production, this allows Bovet to preserve and cultivate their traditional craft of watchmaking.

Lang & Heyne

At Hellenis-Malvezzi on Fifth Avenue in New York, watch aficionados also celebrated the unveiling of Lang & Heyne’s timeless watch pieces at the Hellenis-Malvezzi jewelry boutique, the exclusive retailer of Lang & Heyne watches in New York.

Owner Marco Lang, who has been mastering the craft of watchmaking since he was young, manages every process along the way– from the vision of the design all the way to the finished product.

Founder of Lang & Heyne Marco Lang, at the launch of their new watches at the Hellenis-Malvettzi jewelry boutique in Midtown Manhattan on Nov. 19, 2015. (Benjamin Chasteen/Epoch Times)
Marco Lang, co-founder of Lang & Heyne, at a watch launch at Hellenis-Malvezzi in Midtown Manhattan on Nov. 19. (Benjamin Chasteen/Epoch Times)

Lang & Heyne is an independent watch company founded in 2001 in Dresden, Germany, where a small team produces only 50 extremely high quality timepieces each year. Lang & Heyne watches are designed in a classically elegant, high-class German style. Maro and his team don’t follow what other big watch brands are doing, they are looking for new and interesting things. “Many technologies from the past are forgotten today; we must re-activate it,” he said.

There are nine different models in the Lang & Heyne family and each watch bears the name of a noble King of Saxony. Marco explained how after each new watch is finished, he pays a visit to The Fürstenzug, a large mural wall painting depicting a procession of noble men who once ruled Saxony. It’s there that Marco looks for the noble with similar characteristics to the new watch, and bestows his name to it. Friedrich August I, Albert von Sachsen, König Johann, and Moritz von Sachsen are a few examples of the models that sound as prestigious as they appear. 

The launch of Lang & Heyne's new watches at the  Hellenis-Malvezzi jewelry boutique in Midtown Manhattan on Nov. 19, 2015. (Benjamin Chasteen/Epoch Times)
Lang & Heyne’s Johann model, named after King Johann. (Benjamin Chasteen/Epoch Times)

Marco gets his inspiration from the early 1900’s pocket watch design but also very often from his customers who request some extremely unique features to be included in a custom timepiece. Marco will then spend up to four years thinking and planning how to make it a reality.

His most complicated masterpiece is the Lang & Heyne’s Augustus model, a completely one-of-a-kind timepiece which has a calendar indication that is programmed to show you the birthday or anniversary and age of your twelve most beloved ones. “It’s like the iCalendar on the iPhone,” Marco said as he proceeded to explain how complicated it is to make it in mechanics. “It’s not only a watch, it’s a calculation machine.”