Italy’s Gucci Bans Fur, Joining Others in Seeking Alternatives

Italy’s Gucci Bans Fur, Joining Others in Seeking Alternatives
A company logo is pictured outside a Gucci store in Vienna, Austria on May 4, 2016. REUTERS/Leonhard Foeger
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PARIS—Italy’s Gucci will stop using fur in its designs from next year, joining a growing number of fashion houses looking at alternatives after coming under pressure from animal rights activists and changing consumer tastes.

Gucci, part of Paris-based luxury group Kering, has paraded models down the catwalk in luxurious fur coats in the past and creative director Alessandro Michele brought in loafers and sling-backs lined with kangaroo-fur two years ago.