Marketing on Facebook can provide a huge competitive advantage over your competition in the salon business. Salon Advantage has just published a new infographic showing the many tips and tricks to effective marketing on the social network. Facebook is a place where you can engage with your customers and promote goodwill free of charge. It is one of the most highly visible networks on the Internet today. Facebook supplies a unique and casual setting where you can rally your current and future customers. People desire to do business with someone they know and trust. Developing these relationships is the whole idea behind marketing on Facebook.
A Business Page is an essential part of a successful marketing champagne on Facebook. Not only is running ads through your personal profile against Facebook regulations, you miss out on golden opportunities marketing through your personal profile page. A Business Page is easy to set up and can be quickly created right through your personal profile page. Navigational custom tabs to subpages are a great advantage to having a Business Page. With subpages, you can do a multitude of creative things like conduct online polls, post special offers and promotions as well as offer online booking. Just create the page, ask your friends to follow and let the creative juices flow.
Before you start though, check out the Facebook Marketing Infographic because there are many things to consider as you work. When it comes to advertising, Facebook is a tricky environment. A visual five-step guide for creating great posts is provided in the infographic. Marketing on Facebook is a two way street, unlike traditional marketing where you just pitch your brand to a target audience. Facebook is not the place for a hard sell and just pitching your brand is regarded as spam. Facebook is similar to chatting with your friends; you have to think of it as a conversation. From a business standpoint, it is more important when your friends chat with you. This raises your salon’s profile and highlights your brand. Your efforts pay off when your friend’s friends eavesdrop on your conversations. These inquisitive neighbors are your future customers.
Short, straight to the point messages are the trick to a successful champagne. Long, drawn out themes will not work. What you are trying to do is naturally blend your message in with spontaneous conversations and it is more of an art than a science. You have to provide value to your customers in subtle ways. As long as it is not studio grade, posting a photo is a good example. Professional photos will not work since they are mostly regarded as spam. A spontaneous looking photograph of happy customers and staff usually does the trick. Humorous photos and posts are also very popular but you have to make sure they relate to and compliment your salon for them to be effective.
