NEW YORK—Picking the right college isn’t just a matter of finding a good fit for a student’s talents and interests, but should also involve what a family can reasonably afford.
As U.S. high school seniors prepare their college wish lists, more parents than ever are scrutinizing the price tags. A recent T. Rowe Price survey on “Parents, Kids & Money” found that 74 percent of parents would be willing to send their kids to a less-expensive school to avoid debt, compared to 61 percent last year.
