How Hyundai Motor, Once a Rising Star, Lost Its Shine

How Hyundai Motor, Once a Rising Star, Lost Its Shine
A Beijing Hyundai sign is seen at an entrance to the Beijing Hyundai Motor plant in Chongqing, China Oct. 8, 2018. Yilei Sun/Reuters
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SEOUL, South Korea/DETROIT/CHONGQING, China—At a near-empty Hyundai Motor showroom in the Chinese megacity of Chongqing, the store manager is grumbling about his shortage of customers and a lack of bigger, cheaper SUV models popular in the world’s largest auto market.

Even with discounting of as much as 25 percent, his dealership was selling barely a hundred vehicles a month, said the manager surnamed Li. A nearby Nissan dealership was selling about 400 vehicles a month, a store manager there said.