Google Gives Publishers Controls to Comply With EU Privacy Law: Axios

Google Gives Publishers Controls to Comply With EU Privacy Law: Axios
FILE PHOTO: Silhouettes of laptop and mobile device users are seen next to a screen projection of Google logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration
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Alphabet Inc’s Google has sent online publishers an update to its ad-serving platform, which allows them to select advertising tech vendors that comply with new European data privacy laws, news website Axios reported on Tuesday.

Google is the top vendor of the software that many newspapers and digital media firms use to sell ads on their platforms.