By Teri Karush Rogers
If you’re listing your home and want to upstage all the other sellers’ listings, take it up a notch with some suggestions that go beyond cleaning the windows inside and out. Here are some top tips from three apartment photographers at Gotham Photo Company.
1. Removable storage makes your apartment look bad, so remove it.
“The existence of removable storage throughout an apartment suggests something about the amount of available built-in storage, and it’s not good,” said Gotham photographer Reven T.C. Wurman. “Take away any cheap, flimsy, unmatched, and over-filled items. You wouldn’t have them in your apartment unless you really needed the extra storage.”
Bye-bye special shelving unit that fits over and around the toilet, microwave cart, and all those extra rolling racks, baskets, and cabinets filled with stuff.
What can stay?
“Some might be effective as part of the decor,” said Wurman, such as a stylish pot rack, a good looking entertainment center in the living room, or even that hollow ottoman.
2. Psych out buyers with a ‘postcard’ shot.
The traditional lead-off picture on an Internet listing is a large living room shot, but it doesn’t have to be.
Ask yourself what image “will convey the essence of living in the property to the people most likely to buy or rent it,” said Wurman.
Some examples:
- If your apartment has an incredible view of Central Park, set up a shot showing what it would be like to have your morning coffee looking at the view. Show a breakfast nook, or a small table in front of a window, with the park in the background.
-If the south-facing windows get daylong sun, show the sun streaks on the floors and walls—and in as many shots as possible.
- If you have a fairly standard apartment in a park neighborhood or near the water, show an incredible shot of the park or of the sunset on the water, or the exterior of the building with the park/water in the same shot.
- If you have a classical apartment, show classical trim and architecture with classical furniture. Get close up so that only one setting and great details read clearly.
The rest of the pictures should be a lot more general, but you should still pay attention to key selling points of the property.
‘Try to include the distinctive trim in a restored or renovated apartment, show expansive gathering spaces, and the building’s playrooms/playgrounds,’ said Wurman.
Discuss your ideas with your real estate agent and your photographer beforehand—don’t just leave it to the photographer to show up and do a cookie-cutter shoot of the rooms, cautioned Wurman.
“Photographers see a lot of properties on a daily basis, and should be accomplished in telling the story you have in mind—as long as they know what that story is,” said Wurman.
3. Call the handyman, yesterday.
“When someone sees broken or worn out items”—think floor marks, water stains, missing pieces of molding, crooked radiator covers—“their first thought is that the property itself has been used roughly, and that other items may be ready to fail right after they move in,” said Wurman.
You don’t need to repaint your entire apartment—just get a quick fix-up/touch-up of the problematic areas.
4. Green bulbs do not a pretty picture make.
They may be saving you money along with saving the world, but compact fluorescent lights “produce a different color spectrum then incandescent or halogen lights,” said Wurman. “Generally, the light produced has a greenish tint, which is unattractive in photos, and hard to correct out. The tint is especially evident in pictures when fluorescent bulbs are used in combination with daylight or halogen/incandescent fixtures.”
On photo day, be sure to swap your green bulbs out for halogens or traditional incandescent bulbs.
Teri Karush Rogers is CEO and editorial director for www.brickunderground.com. BrickUnderground.com is the online survival guide to finding a New York City apartment and living happily ever after.
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