For Newsom’s Recall Challengers, Communication Is Key

Volunteers sort recall mail to oust California Gov. Gavin Newsom at Capital Campaigns Incorporated in Newport Beach, Calif., on Jan 4, 2021. John Fredricks/The Epoch Times

A formidable task lies ahead for the ballooning number of candidates aiming to run against Gov. Gavin Newsom in California’s upcoming recall election: How do they reach the state’s 22 million voters as quickly and effectively as possible?

One obvious answer—social media—is only part of the overall strategy.