Fading Retail Demand for US Stocks Could Hit S&P 500: Vanda

By Reuters
September 16, 2021 Updated: September 16, 2021

Retail investors’ appetite for U.S. stocks has fallen in the past week, data from Vanda Research showed on Wednesday, increasing the odds for a broader sell-off in the S&P 500 at a time when it is already about 2 percent off its record high.

In the five days to Tuesday, retail investors bought $657.7 million in U.S. equity exchange-traded funds, compared with $989.6 million and $1.39 billion in the preceding two weeks, partly due to a surge in demand for cryptocurrencies, analysts at Vanda wrote in a client note.

“Retail investors have bought every minor dip in equities this year, shielding the S&P against a double-digit sell-off (but) this diminishing appetite to support the equity rally raises the odds of a larger sell-off if institutional investors continue to sell,” said Ben Onatibia, senior strategist at Vanda.

The benchmark S&P 500 is down about 1.8 percent so far this month on worries about the economic hit from the Delta variant of the coronavirus and signs of a faltering economic recovery. Still, the index has doubled from its March 2020 lows and has not suffered a 10 percent pullback in more than a year.

In the past week, small-time traders bought up new meme stocks including Aterian Inc, IT services firm Support.com Inc. and e-commerce company Vinco Ventures Inc. instead of usual targets such as AMC Entertainment Holdings Inc. and Clover Health Investments Corp., Onatibia said.

Shares of e-commerce company Aterian slumped 39 percent on Tuesday, but are still up about 54 percent since the close of trading on Sept. 7. Support.com and Vinco Ventures have also lost 39 percent and 18 percent respectively, in the past five trading sessions.

By Medha Singh