Facebook Pauses Plans for Instagram for Children

Adam Mosseri, head of Instagram, speaks during a conference in San Francisco, Calif., on Nov. 8, 2019. (Matt Winkelmeyer/Getty Images for WIRED)

Facebook has paused its plans to create an Instagram product for children under 13 after the effort drew pushback from dozens of attorneys general.

Adam Mosseri, head of Instagram, wrote in a Sept. 27 blog post that the company still believes building the version for children “is the right thing to do,” but it’s “pausing the work” to consult with parents, experts, and policymakers.

The pause “will give us time to work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate the value and importance of this project for younger teens online today,” Mosseri wrote.

Facebook owns Instagram.

Some 44 state attorneys general from both major parties urged Facebook Chief Executive Mark Zuckerberg earlier this year to scrap plans for the Instagram for children, noting that studies have shown that using social media can be detrimental to the health and well-being of youth.

“Young children are not equipped to handle the range of challenges that come with having an Instagram account. Children do not have a developed understanding of privacy. Specifically, they may not fully appreciate what content is appropriate for them to share with others, the permanency of content they post on an online platform, and who has access to what they share online. They are also simply too young to navigate the complexities of what they encounter online, including inappropriate content and online relationships where other users, including predators, can cloak their identities using the anonymity of the internet,” the coalition wrote in a letter to Zuckerberg.

Officials also pointed to how in the past Facebook has failed to live up to promises regarding the protection of users’ privacy.

Mosseri wrote that children are already online, highlighted that YouTube and TikTok already have versions of their apps for children under 13, and said company executives still back the project.

The children’s version will only be for those aged 10 to 12, will require parental permission to join, will not have advertisements, and will have “age-appropriate content and features.”

“I have three children and their safety is the most important thing in my life. I hear the concerns with this project, and we’re announcing these steps today so we can get it right,” he wrote.

Sens. Marsha Blackburn (R-Tenn.) and Richard Blumenthal (D-Conn.) are conducting a probe of Facebook after a Wall Street Journal report, citing internal documents, stated that the company has kept secret findings that Instagram users, particularly teenage girls, suffer from mental health and body image issues.

“Facebook’s decision to pause ‘Instagram Kids’ is a step in the right direction to ensuring a safe environment, but there is still much work to be done. Big Tech’s pattern of choosing profit over the wellbeing of young users is extremely concerning & we must hold them accountable,” Blackburn wrote on Twitter on Sept. 27.

GQ Pan contributed to this report.