Exit Polls Suggest GOP Did Not Gain Ground With Black and Latino Voters

By Matthew Vadum
Matthew Vadum
Matthew Vadum
Matthew Vadum is an award-winning investigative journalist and a recognized expert in left-wing activism.
December 5, 2018 Updated: December 5, 2018

President Donald Trump and the GOP have paid significant attention to attracting black and Latino voters, but so far these efforts have not led to new votes, according to exit poll data from elections last month.

Although pre-election numbers showed Trump with a rising approval rating among blacks, the “black wave” of black American voters shunning their traditional preference for the Democratic Party and moving into the Republican column, as predicted by some pundits and GOP strategists, failed to materialize.

Recording artist Kanye West’s activism on behalf of the president in the fall seemed to give Trump and Republicans a boost. The rapper wore a red “Make America Great Again” baseball cap as he laid out an informal anti-Democratic Party manifesto on “Saturday Night Live” on Sept. 29. “The blacks weren’t always Democrats,” West said.

Republicans were also buoyed by a Rasmussen Reports daily tracking poll in August that pegged the president’s approval rating among black Americans at 36 percent, which is almost double the 19 percent he had a year before. A poll released around the same time by the liberal National Association for the Advancement of Colored People showed that 21 percent of registered black voters approved of Trump’s job performance.

But those approval numbers didn’t carry over to the ballot box.

Black Americans, who made up 11 percent of the overall electorate, favored Democrats over Republicans by a margin of 90 percent to 9 percent, according to exit poll data published by CNN based on respondents who voted in 2018 House of Representatives contests.

Republicans had performed slightly better in 2016 House races. In that election, blacks were 12 percent of the electorate. Exit poll data from that year indicate blacks favored Democrats by a margin of 88 percent compared to 10 percent for Republicans.

In the 2016 presidential race, blacks favored Democrat Hillary Clinton over Trump by 89 percent to 8 percent.

In the 2018 election a month ago, whites comprised 72 percent of the electorate. Non-whites were 28 percent. Breaking down non-whites, 11 percent of the electorate was black, 11 percent was Latino, 3 percent was Asian, and 3 percent was in the “other” category.

Of whites, 54 percent voted Republican and 44 percent voted Democrat. Among non-whites, 76 percent voted Democrat and 22 percent voted Republican. Latinos favored Democrats (69 to 29 percent), as did Asians (77 to 23 percent), and “other” voters (54 to 42 percent).

Republicans lost ground on a nationwide basis with Latinos in 2018 compared to 2016.

This year, Republicans won 29 percent of the Latino vote compared to the Democrats’ 69 percent. In 2016 the GOP won 32 percent Latino support compared to Democrats’ 67 percent. In 2016 Trump captured 28 percent of Latino votes compared to Clinton’s 66 percent.


In select Senate races, voters generally followed the usual patterns: men favored Republicans, women favored Democrats, and minorities favored Democrats.

In Texas, where incumbent Sen. Ted Cruz, a Republican, barely beat back a vigorous, well-funded challenge by Democrat Beto O’Rourke, Cruz won the votes of men by 56 to 43 percent. O’Rourke was backed by women, 54 to 46 percent.

In that contest, 56 percent of voters were white, compared to 44 percent who were non-white. Whites opted for Cruz 66 to 34 percent, while non-whites went for O’Rourke 69 to 31 percent. Latinos, who constituted 26 percent of voters, went for O’Rourke 64 to 35 percent.


In the hard-fought contest for the U.S. Senate in Florida, the successful candidate, Republican Rick Scott, prevailed over incumbent Democrat Bill Nelson by 58 to 42 percent among men. Nelson won women 56 to 43 percent.

That electorate was 66 percent white and 34 percent non-white. Whites went for Scott over Nelson by 60 to 40 percent. Non-whites favored Nelson by 70 to 29 percent. Latinos were 15 percent of that electorate, compared to blacks at 13 percent, and “other” at 4 percent.

Latinos favored Nelson 54 to 45 percent. Blacks backed Nelson 90 to 10 percent. Respondents in the “other” category went for Nelson by 66 to 32 percent.

In another hard-fought race, this time for Florida governor, men broke for the victor, Republican Ron DeSantis over Democrat Andrew Gillum by 58 to 41 percent. Women favored Gillum over DeSantis by 55 to 43 percent.

Whites went for DeSantis over Gillum by 60 to 39 percent. Non-whites favored Gillum by 68 to 30 percent. Latinos went for Gill 54 to 44 percent. “Other” voters preferred Gillum 65 to 33 percent.


In the bitterly contested race for Georgia governor, Republicans came close to eliminating the gender gap. Men broke for the successful candidate, Republican Brian Kemp, over Democrat Stacey Abrams by 52 to 46 percent. Women favored Abrams over Kemp by 51 to 49 percent.

That electorate was 60 percent white and 40 percent non-white. Whites went for Kemp over Abrams by 74 to 25 percent. Non-whites favored Abrams by 84 to 15 percent. Blacks were 30 percent of that electorate, compared to Latinos at 5 percent, Asians at 2 percent, and “other” at 3 percent. Blacks and Latinos went for Abrams 93 to 6 percent and 62 to 37 percent, respectively.

In the Missouri Senate race, Republican victor Josh Hawley beat incumbent Democrat Claire McCaskill among men, 57 to 42 percent. Women preferred McCaskill 51 to 47 percent.

Whites, making up 84 percent of voters, favored Hawley 57 to 42 percent. Blacks, at 8 percent of the electorate, went for McCaskill 91 to 8 percent. Latinos, comprising 4 percent of voters, preferred McCaskill 53 to 44 percent.

In the Indiana Senate race, men favored the victor, Republican Mike Braun, 57 to 40 percent over incumbent Democrat Joe Donnelly. Women chose Donnelly over Braun by 49 to 46 percent.

Whites, making up 86 percent of voters, favored Braun 56 to 40 percent. Blacks, at 8 percent of the electorate, went for Donnelly 88 to 11 percent. Latinos, comprising 3 percent of voters, preferred Donnelly 71 to 22 percent.

Matthew Vadum
Matthew Vadum is an award-winning investigative journalist and a recognized expert in left-wing activism.