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The Secret Ratings Agencies That Control Media Advertising: Freddie Sayers

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The Secret Ratings Agencies That Control Media Advertising: Freddie Sayers
Views 14.9K
May-28-2024
[FULL TRANSCRIPT BELOW]“In this complex machinery, there are these things called ratings agencies ... and they put a number on how trustworthy individual publications are,” says Freddie Sayers. “If they give you a zero or they put you on the naughty list, you don’t get any advertising. Your business model is pretty much turned o...
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