Electric Vehicle Companies See Fall in Demand

Electric Vehicle Companies See Fall in Demand
A Rivian R1T electric truck outside Munro and Associates headquarters in Auburn Hills, Mich., on June 3, 2022. Rebecca Cook/Reuters
Bryan Jung
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American electric vehicle (EV) start-ups are dealing with falling demand, as buyers look elsewhere, or put off purchases entirely.

High costs, quality-control issues, and supply-chain problems are taking a toll on the EV sector, according to the latest quarterly reports.

Several EV companies reported a declining interest for some of their latest vehicles, while production costs for each product rose even higher. For example, Rivian Automotive reported mixed quarterly results after a second recall in less than six months, reported Fox Business.

The company previously saw a net loss of $1.72 billion for the fourth quarter of 2022, compared to the $2.46 billion loss during the same period in 2021.
Over 12,000 electric trucks and SUVs were recalled, or almost 89 percent of all of those produced through September, after a faulty sensor in the front passenger seat was discovered, according to The Wall Street Journal.

EV Start-Ups Face Stiff Competition

At the same time, both Lucid, a luxury sedan manufacturer, and Nikola, which makes electric semi-trucks, are facing financial pressures.
Bryan Jung
Bryan Jung
Author
Bryan S. Jung is a native and resident of New York City with a background in politics and the legal industry. He graduated from Binghamton University.
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