Earlier we posted news on the new Yotaphone 2. It’s just been formally unveiled and we can clarify the price – a whacking £555. You can buy it from yotaphone.com and there’s going to be a pop-up store just off Brick Lane in Shoreditch tonight at 6.30PM.
Inside the phone you’ll find some pretty good specs. It’s powered by a Qualcomm Snapdragon 800 2.2GHz quad-core CPU with 2GB RAM and 32GB of storage. Around back there’s an 8 megapixel camera (I know, I expected a bit more too) and up front there’s a 2 megapixel shooter, but that rear one can be used for selfies thanks to “YotaMirror”.
This lets you use any Android app with that rear always-on display. This basically means that you can read tweets, texts, e-reading apps (like Kindle etc) or you can browse the web, use WhatsApp, Google Talk, TuneIn, Spotify and more – all without firing up that battery-sapping AMOLED screen up front. The camera app can fire up that way too.
Other specs include GPS, 4G, WiFi, NFC and that front 5″ 1080p AMOLED screen. However, as you’ve already noticed from these images, the unique selling point here is that always on “e-ink” rear panel, which uses similar technology to that seen on early Kindle devices etc. Here, however, it actually forms part of the back panel and doesn’t feel like an additional “add on”.
It’s up to 7 times more power efficient than the usual full-colour screen up front and means that you can use your phone for far, far longer than usual. It’s ideal when you’re waiting for the train and just want to scroll through a few tweets or check the Facebook updates. Let’s not forget that both screens are touch-enabled and that rear panel performs brilliantly in direct sunlight.
The Yotaphone 2 is 8.9mm thin and has durable Gorilla Glass 3. It comes with a number of features including YotaEnergy for disabling functions once the battery life gets low and YotaSnap for grabbing data from the colour screen to save on your rear panel.
This info will show even if your battery dies, so it’s a great idea if you need to remember something. Another feature, called YotaCover, will let you add your own photo to the rear of the device.