Doing Good Is a Beautiful Thing

April 15, 2012 Updated: September 29, 2015
Epoch Times Photo
Josie Maran and Petra Nemcova at Sephora. (Cindy Ord/Getty Images)

On April 3 at Sephora on Fifth Avenue in New York City, Josie Maran, in partnership with Angela Lindvall and Petra Nemcova, launched three new limited-edition bottles of the argan oil that Josie Maran Cosmetics is known for. About 200 people attended the event.

Ten percent of the purchase price of every bottle will be donated to a cause of the designing model’s choice.

“Living in a sustainable, earth-friendly way that benefits the planet has always been an essential part of beauty for me,” Maran explained in a press release.

“Petra and Angela are also so dedicated and passionate about the causes they support, and I wanted to share our enthusiasm with the world. We want to encourage everyone to join us in becoming ‘model citizens,’ and the limited-edition Argan Oils are a great place to start.”

Their slogan, as listed on Josie Maran’s website, is: “Three Model Citizens. Three charities to support. Three bottles of Limited Edition 100% Pure Argan Oil.”

The Models’ Three Charities

Maran’s bottle will benefit Women for Women International, an organization that enables women who are survivors of war to become economically self-sufficient through direct aid, rights education, job skills training, and small business development.

As a tsunami survivor herself, Nemcova chose to contribute to her own foundation, the Happy Hearts Fund, a nonprofit organization dedicated to rebuilding schools and restoring hope and opportunity in the lives of children after natural disasters.

Lindvall’s organization, Healthy Child Healthy World, empowers parents to protect children from harmful chemicals through educating them and helping them implement healthier practices, as well as actively engaging communities to create a healthier world.

Epoch Times Photo
Petra Nemcova, Josie Maran, and Angela Lindvall (Courtesy of Josie Maran Cosmetics)


Inspiration for Their Designs

The bottle designs depict colorful pictures representing symbols that are meaningful to each model and her respective cause.

On the Josie Maran Cosmetics website, they share the inspiration behind each package design.

Maran’s bottle depicts the silhouettes of women holding hands beneath a tree, against a background of emanating rays.

“I wanted my bottle to be a celebration

Epoch Times Photo
Three Model Citizens' Argan Oil bottles, designed by from L to R: Angela Lindvall, Josie Maran, and Petra Nemcova. (Courtesy of Josie Maran Cosmetics)

of how women can lift each other up and create meaningful change in the world around us,” she said. “When I think of the people I turn to for advice, inspiration, and support, it’s the women in my life who come to mind.”

Lindvall, in describing her package design, a lovely turquoise blue with dainty flowers, said, “The dandelion [on my bottle] embodies our collective wish to protect and preserve the planet for generations to come.”

Nemcova’s packaging includes heart-shaped balloons and is a cheerful yellow with a red schoolhouse set against a green field and trees.

“The heart balloons representing the Happy Hearts Fund logo are carrying the child to a land of opportunities for them, their family, and their whole community,” said Nemcova of her label.

Epoch Times Photo
Limited Edition 100% Argan Oil in packaging designed by three models, Petra Nemcova, Josie Maran, and Angela Lindvall. (Cindy Ord/Getty Images)


Benefits of Argan Oil

With her product line, Maran has turned argan oil into a cult favorite skincare staple among trendsetters and international beauties.

According to Dana Turek, public relations representative for Josie Maran, Maran
uses her argan oil twice daily as her moisturizer and praised its versatility:

“I love Josie Maran Argan Oil because it is an all-around wonder ingredient and multi-tasking product. Not only can I use it on my skin, but also on my hair and nails. When I have a few moments to relax, I like creating at-home spa recipes like Lavender Argan Mist and Argan Oil Peppermint Foot Scrub.”

Model Citizen Limited Edition Argan Oils are currently available at Sephora and retail for $48 each.

For more about Three Model Citizens, visit: