NEW YORK—It was an ordinary day in 2004. The European Union had just expanded by 10 states, the iPod Mini was just released, and thousands of Harvard students had just started to enjoy the obscurities of “Thefacebook.”
Charlie Todd was riding on a subway when he noticed many people were wearing headphones. The MP3 music players were really taking off. Then a thought occurred to him: “What if everyone was listening to the same song?” Or even better: “What if everyone was listening to the same instructions?!”
Being the founder of Improv Everywhere, a “prank collective,” as the company calls itself, there wasn’t much lag time between Todd’s wacky idea and its happening.
MP3 Experiment originator and Improv Everywhere founder Charlie Todd in Fort Greene Park, Brooklyn, New York on Sept. 20, 2014. Petr Svab/Epoch Times
