Chinese Company Temu’s Expansion Sparks New Concerns About Data Privacy

With 24 million downloads in first five months, shopping app is collecting massive amounts of user information

A mobile phone displays the Temu App interface in Shenzhen, Guangdong Province, China, on Oct. 28, 2022. CFOTO/Future Publishing via Getty Images

New Analysis

Chinese e-commerce giant PPD Holdings Inc. launched its shopping site Temu in the United States recently, waging a price war with major online retailers and building on its success with “Shop Like a Billionaire” theme Super Bowl ads. Behind the scenes, the explosive success of the shopping app has sparked major concerns about Chinese data collection tactics.