China’s Property Market Feels Fresh Chill, ‘Winter’ is Coming

A woman points at the model of a residential compound by China Vanke as a sales agent introduces the property to the visitors at its showroom during the National Day "Golden Week" holiday, in Dongguan, Guangdong Province, China on Oct. 2, 2018. Reuters

HONG KONG—China’s property developers usually look forward to the months dubbed “Golden September and Silver October” as the high season for new home sales. This year is proving to be different.

Instead, they are feeling a chill and one major realtor has warned that “winter” is coming as developers struggle to maintain sales momentum despite gimmicky promotions and discounts.