China’s Economy Struggles as Consumers Tighten Belts

China’s Economy Struggles as Consumers Tighten Belts
An employee uses balloons to attract customers at a fashion retailer having a promotion sale at a shopping mall in Shenzhen, China's Guangdong Province, on Nov. 1, 2019. Andy Wong/AP
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BEIJING—With home sales crashing, real estate agent Zhang Yonggang is tightening his belt, part of a plunge in Chinese consumer demand that is a bigger threat to economic growth than Beijing’s tariff war with Washington.

Zhang, who works in the central city of Taiyuan, said his office sold no apartments last month after Beijing tightened lending controls in July to rein in housing costs and debt. Zhang, 42 and married with a teenage son, said his income has fallen by half from a year ago.