China’s BYD Launches Hybrid Pickup in Mexico as US Hikes EV Tariffs

China’s BYD Launches Hybrid Pickup in Mexico as US Hikes EV Tariffs
Trucks on the day Chinese EV maker BYD launches its new truck, the BYD Shark, on the Mexican market in an event in Mexico City on May 14, 2024. Henry Romero/Reuters
Reuters
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MEXICO CITY—Chinese automaker BYD unveiled the Shark, a mid-size hybrid-electric pickup truck, in Mexico on Tuesday, as its regional chief brushed off new U.S. tariff hikes on Chinese EVs, saying the company was not eyeing an entry to the U.S. market.

The Shark strengthens BYD’s foothold in the North American market with a vehicle aimed directly at incumbents Ford, General Motors, and Toyota.