Canadians’ Soaring Web Searches for ‘Inflation’ and a Possible Self-Fulfilling Prophecy

Inflation appears to be a bigger worry for consumers than it is for the Bank of Canada.
Canadians’ Soaring Web Searches for ‘Inflation’ and a Possible Self-Fulfilling Prophecy
A woman shops for produce in a grocery store in Toronto in a file photo. Nathan Denette/The Canadian Press
|Updated:
News Analysis

Inflation appears to be a bigger worry for consumers than it is for the Bank of Canada. It could even be a ticking time bomb given Canadians’ elevated savings and fewer opportunities to spend due to pandemic measures.

Based on conventional economic data and analysis, official inflation is hardly at problematic levels, but inflation expectations, which are harder to quantify, may be the canary in the coal mine.

Google searches for “inflation” in Canada are at the highest they’ve ever been since the tech giant started keeping track in 2004. A similar phenomenon is taking place in the United States, even as the U.S. Federal Reserve projects inflation hovering around its 2 percent target—aside from temporary spikes—for the foreseeable future.

Rahul Vaidyanath
Rahul Vaidyanath
Journalist
Rahul Vaidyanath is a journalist with The Epoch Times in Ottawa. His areas of expertise include the economy, financial markets, China, and national defence and security. He has worked for the Bank of Canada, Canada Mortgage and Housing Corp., and investment banks in Toronto, New York, and Los Angeles.
twitter
Related Topics