Canadian Retailer Simons Removes Ad Featuring Assisted Suicide Issue

Canadian Retailer Simons Removes Ad Featuring Assisted Suicide Issue
Peter Simons, president and CEO of Simons, poses for a photograph near a store in Mississauga, Ont., on Feb. 24, 2016. Nathan Denette/The Canadian Press
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Fashion retailer Simons removed a video from YouTube on Dec. 1 that featured a young B.C. woman whose death was medically assisted.

The ad was up for the month of November and did not promote Simons products, but rather a “powerful life lesson in the person of Jennyfer,” according to the company’s description of the video. That description was on a page that now brings up a 404 “page not found” error.