Yum! Brands’s Sales Rise, Led by KFC and Taco Bell

The company gave upbeat guidance regarding international sales despite the ongoing trade challenges.
Yum! Brands’s Sales Rise, Led by KFC and Taco Bell
Pedestrians walk by a KFC and a Taco Bell restaurant in San Rafael, Calif. Justin Sullivan/Getty Images
Panos Mourdoukoutas
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Yum! Brands’s sales rose in the first quarter, fueled by strong sales at Taco Bell and KFC, though partially offset by weakness in its Pizza Hut brand. The company remains optimistic about international sales despite trade challenges.

On April 30, the parent company of KFC, Taco Bell, Pizza Hut, and The Habit Burger Grill reported a 5 percent rise in worldwide system sales, led by an 11 percent increase in Taco Bell sales and a 5 percent increase in KFC sales. A 3 percent decline in Pizza Hut sales partially offset these gains.

KFC’s sales gains were driven mainly by new units, while higher same-store sales were the primary driver of Taco Bell’s sales. Pizza Hut’s sales decline was driven by a decrease in same-store sales and a lower unit count.

Earnings per share (EPS), excluding special items, came in at $1.30, up from $1.10 a year earlier and above analysts’ estimates.

CEO David Gibbs commended the company’s ability to stay nimble and deliver industry-leading results in a complex consumer environment, highlighting the strength and resilience of the company’s business model.

“As I embark on my final year as CEO, I’m confident that Yum!’s world-class franchisees, talent, global scale, proprietary technologies, and bold growth strategies will continue to position the company for long-term success,” he said in a statement.

U.S. fast-food franchise giants have faced several challenges this year, one of which is a slowdown in domestic consumer spending. Shoppers are growing anxious about headlines of impending stagflation—rising prices and a slowing economy. This has intensified competition among franchises targeting price-sensitive low- and middle-income consumers.

Another challenge is the rising minimum wage nationwide, which puts pressure on gross margins. For instance, California raised the minimum wage to $16.50, effective Jan 1, from $15 the previous year, while New York followed suit with similar hikes.

However, Yum! Brands has addressed this challenge and implemented several productivity initiatives.

“The ongoing labor productivity initiatives launched in 2024 have driven notable improvements in labor throughput, allowing us to reduce restaurant labor expense as a percentage of sales by 150 basis points despite higher labor rates in California,” Gibbs said during the conference call in February.

“As a result, restaurant-level margins reached 10 percent in 2024, a 150 basis points higher year over year.”

A third challenge is supply-chain friction arising from growing trade disputes, including disputes between the United States and China, Yum! Brands’s largest overseas market.

However, the company doesn’t see any material impact from this challenge.

“International has been a complex environment for us in the last year,” said CFO Chris Turner. “But the good news is things are improving, and we feel a lot of confidence going into 2025.”

Meanwhile, the company gave upbeat guidance regarding international sales despite the ongoing trade challenges.

“We’re encouraged by what we’re seeing out of KFC International,” Yum! Brands CEO David Gibbs said during the company’s earnings call.

“If you backed out of China, our sales internationally were up 5 percent on same-store sales. So that growth is quite widespread. If you look at the table in our earnings release, you can see that system sales were up in all 10 markets we measured,” he said.

“So, we’re putting the issues from the Middle East behind us, and most of the world, and we feel good about the recovery there. And we have not seen, and we are monitoring this and any other kind of consumer change behavior.”

Gibbs said his team is “doing an amazing job navigating this environment.”

“They’re leaning in a little bit more on value,” he said. “The Canadian market was up strongly this quarter, leaning in on the $5 price point. Korea did a buy one get one free.”

Yum! Brands’ shares dropped by 1.28 percent, to close at $148.46 on May 1.
Panos Mourdoukoutas
Panos Mourdoukoutas
Author
Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron's, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China's Challenge.”