Companies

Starbucks Slows Sales Decline With Turnaround Push, but Stock Slumps

The company’s same-store transactions in North America fell 4 percent in the second fiscal quarter, as pricing and competition remain challenges.
Starbucks Slows Sales Decline With Turnaround Push, but Stock Slumps
People walk past a Starbucks coffee shop in New York City, on April 11, 2025. Angela Weiss/AFP via Getty Images
Panos Mourdoukoutas
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News Analysis

Starbucks’ turnaround, driven by the “Back to Starbucks” plan, is beginning to yield results, but it remains a work in progress. The global coffee-shop chain has yet to revive momentum for the brand. Global comparable-store sales continued their decline in the second quarter of fiscal year 2025 (2QFY25), albeit at a slower pace, as pricing and competition remain challenges.

Panos Mourdoukoutas
Panos Mourdoukoutas
Author
Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron's, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China's Challenge.”