Yum! Brands’s Sales Rise, Led by KFC and Taco Bell

The company gave upbeat guidance regarding international sales despite the ongoing trade challenges.
Yum! Brands’s Sales Rise, Led by KFC and Taco Bell
Pedestrians walk by a KFC and a Taco Bell restaurant in San Rafael, Calif. Justin Sullivan/Getty Images
Panos Mourdoukoutas
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Yum! Brands’s sales rose in the first quarter, fueled by strong sales at Taco Bell and KFC, though partially offset by weakness in its Pizza Hut brand. The company remains optimistic about international sales despite trade challenges.

On April 30, the parent company of KFC, Taco Bell, Pizza Hut, and The Habit Burger Grill reported a 5 percent rise in worldwide system sales, led by an 11 percent increase in Taco Bell sales and a 5 percent increase in KFC sales. A 3 percent decline in Pizza Hut sales partially offset these gains.
Panos Mourdoukoutas
Panos Mourdoukoutas
Author
Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron's, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China's Challenge.”