Ye Be Gone: Adidas Sells Last Pair of Yeezy Sneakers

Ye Be Gone: Adidas Sells Last Pair of Yeezy Sneakers
A pair of Yeezy shoes are seen in a Foot Locker store on the day Adidas terminated its partnership with the American rapper and designer Kanye West, now known as Ye, in Garden City, New York on Oct. 25, 2022. Shannon Stapleton/Reuters
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HERZOGENAURACH, Germany—Adidas sold its last pair of Yeezy sneakers at the end of 2024, the sportswear brand said on Wednesday, ending the process of liquidating stock of the lucrative shoe partnership with rapper Ye after splitting from him in October 2022.

Adidas has been trying to put the Yeezy affair behind it since antisemitic rants by Ye, formerly known as Kanye West, forced it to end the highly profitable partnership, denting revenues, and driving the company to an annual loss in 2023.