Warner Bros Discovery Rolls out First HBO Max Price Hike in US

Warner Bros Discovery Rolls out First HBO Max Price Hike in US
The Warner Bros logo during the Cannes Lions International Festival of Creativity in Cannes, France, on June 22, 2022. Eric Gaillard/Reuters
Reuters
Updated:

Warner Bros Discovery Inc. is raising HBO Max’s ad-free subscription fee in the United States for the first time since the streaming service was launched in 2020, the TV network said on Thursday, sending its shares down 3 percent.

Prices for the platform, currently streaming shows such as “The White Lotus” and “House of the Dragon,” will rise by $1 to $15.99 plus taxes a month for U.S. subscribers.