Walmart’s Sam’s Club to Remove Synthetic Dyes From Private Brand by Year End

Most of the packaged food companies are also working on their existing products as well as on introducing items without artificial dyes

Walmart and Sam's Club stores in Cuautitlan Izcalli, Mexico, on Jan. 30, 2025. Raquel Cunha/Reuters

Walmart-owned Sam’s Club said on Thursday it would eliminate over 40 ingredients, including artificial colors and aspartame, from private label brand Member’s Mark by the end of this year.

Under the initiative, called ‘Made Without’, Sam’s Club is altering its food products and beverages to offer items that are in tandem with the evolving dietary preferences of customers as more people, mainly Gen Z and millennials, turn health-conscious.