It appears one of the world’s top retailers, Walmart Inc., is making moves to improve its e-commerce business after the company on Wednesday introduced a new and innovative shopping experience that makes it easier for customers to shop for clothes online.
What Happened
Following Walmart’s acquisition of virtual fitting room platform Zeekit last year, the company is rolling out the acquired technology for customers shopping on Walmart.com or the mobile app.“One of the most frustrating aspects of shopping for clothes online is understanding how an item will actually look on you,” Walmart said in a news release. “With Zeekit, our goal is to deliver an inclusive, immersive and personalized digital experience that will better replicate physical shopping.”
