Vigna to Set out Ferrari’s Route Into Electric Vehicle Era

Vigna to Set out Ferrari’s Route Into Electric Vehicle Era
The company's logo on a wheel hub of a Ferrari SF90 Stradale hybrid sports car during a media preview at the Auto Zurich Car Show in Zurich, on Nov. 3, 2021. Arnd Wiegmann/Reuters
Reuters
Updated:

MILAN—Nine months after taking the top job, Ferrari CEO Benedetto Vigna will be expected this week to explain how the carmaker will preserve its cachet—and top tier prices—in a future of electrified cars.

The Italian luxury sports carmaker is set to unveil its much awaited business plan on Thursday, heading into the new era of cleaner, silent and electric mobility.