Thanksgiving Weekend Sales Hit Record on Big Discounts, Online Boost

Thanksgiving Weekend Sales Hit Record on Big Discounts, Online Boost
Shoppers crowd a Walmart store ahead of the Thanksgiving holiday in Chicago on Nov. 27, 2019. Kamil Krzaczynski/Reuters
Reuters
Updated:

Deep discounts on everything from beauty products and toys to electronics during the Thanksgiving weekend enticed U.S. shoppers to splurge about $38 billion online, signaling a strong holiday shopping season even as economic uncertainty swirled.

Online consumer spending jumped 7.8 percent during Cyber Week, or the five days from Thanksgiving through Cyber Monday, according to data from Adobe Analytics, outstripping initial expectations for a  5.4 percent rise.