Years ago, buying a “fixer-upper” house to upgrade and resell was often seen as a viable means of earning quick money. Today, however, home flippers have seen their investments shrink to the lowest gross profit percentage since 2008.
In its 2025 year-end Home Flipping Report, ATTOM announced a significant drop in gross profit margins, with a return on investment of just 25.5 percent—the lowest rate recorded since 2008 and down from 32.1 percent the year before. A typical 2025 flip netted $65,981 in gross profit, compared to $77,000 in 2024.
