US Holiday Spending on Buy Now, Pay Later to Hit Record Due to Debt-Laden Shoppers

US Holiday Spending on Buy Now, Pay Later to Hit Record Due to Debt-Laden Shoppers
A man carries his shopping bags during the holiday season in New York City on Dec. 10, 2023. Eduardo Munoz/Reuters
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NEW YORK—U.S. shoppers are expected to spend a record $18.5 billion using third-party buy now, pay later (BNPL) services for holiday purchases in the last quarter of the year, according to projections by data firm Adobe Analytics released on Wednesday.

With many Americans recently carrying more debt, spending on buy now, pay later services is set to increase by 11.4 percent over the holiday season a year ago, Adobe said.