UBS Turns Bullish on Fox; Sees 33 Percent Upside

The Fox Network logo is displayed at the Hilton Universal Hotel, in Universal City, Calif., on Jan. 17, 2005. Frederick M. Brown/Getty Images

UBS analyst John Hodulik upgraded Fox Corp. to Buy from Neutral with a price target of $50, up from $42, suggesting an upside of 32.66 percent.

The analyst sees the company as better positioned given its sports betting optionality, measured DTC spend, and leadership within the legacy Pay TV bundle with its sports and news focus.