Trump Media, the company behind President Donald Trump’s social media platform Truth Social, is expanding into financial services and financial technology (fintech) with the launch of a new brand called Truth.Fi that the company says will help protect American patriots from censorship, de-banking, and other threats from Big Tech and “woke corporations.”
Trump Media and Technology Group (TMTG), which is listed on the Nasdaq stock exchange as DJT, announced on Jan. 29 that its board of directors approved a strategy that aims to diversify the company’s offerings and strengthen its position in the fintech sector.