Toys ‘R’ Us Lenders Cancel Auction, Plan to Revive Brand

Toys ‘R’ Us Lenders Cancel Auction, Plan to Revive Brand
A closed Toys 'R' Us store is seen near York, Britain on March 21, 2018. Phil Noble/REUTERS
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The top lenders of Toys ‘R’ Us have decided to cancel the bankruptcy auction of its brand name and other intellectual property assets and instead plan to revive the Toys ‘R’ Us and Babies ‘R’ Us brand names, a court filing on Oct. 1 showed.

The bankrupt retailer’s debtors aim to open a new Toys ‘R’ Us and Babies ‘R’ Us branding company that maintains existing global license agreements and can invest and develop new retail shops.