Tesla Turns Up Heat on Rivals With Global Price Cuts

Tesla Turns Up Heat on Rivals With Global Price Cuts
A new Tesla Model 3 at a delivery center on the last day of the company's third quarter in San Diego on Sept. 30, 2019. Mike Blake/Reuters
Reuters
Updated:

Tesla Inc. has slashed prices globally on its electric vehicles by as much as 20 percent, extending an aggressive discounting effort and challenging rivals after missing Wall Street delivery estimates for 2022.

The move marks a reversal from the automaker’s strategy over the last two years when new vehicle orders exceeded supply. It comes after CEO Elon Musk warned that the prospect of recession and higher interest rates meant it could lower prices to sustain growth at the expense of profit.