Target to Add Bobbie Brand Infant Formula to Stores as Shortage Persists

Target to Add Bobbie Brand Infant Formula to Stores as Shortage Persists
Similac and Enfamil products on largely empty shelves in the baby formula section of a Target store, amid continuing nationwide shortages in infant and toddler formula, in San Diego on May 25, 2022. Bing Guan/Reuters
Reuters
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NEW YORK—Target Corp. has begun carrying Bobbie brand infant formula in some stores this week and the vast majority of its locations will be selling the product by September, as the national shortage persists.

Bobbie, which has previously sold to consumers exclusively through its website, has increased its manufacturing output over the last few months by more than 30 percent, and is hoping to expand production further, Chief Executive Laura Modi said in an interview.