Companies

Target Beats Earnings Expectations but Warns of Consumer Uncertainty

The retailer said it will recapture its ‘Tar-zhay’ chic by investing billions of dollars in new stores and products. But tariffs might create a headwind.
Target Beats Earnings Expectations but Warns of Consumer Uncertainty
A Target store in Austin, Texas, on Nov. 20, 2024. Brandon Bell/Getty Images
Wesley Brown
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Facing ongoing consumer and tariff uncertainty after posting better-than-expected fourth-quarter results, Target Corp. executives warned that the rest of 2025 could be challenging as the U.S. economy faces strong headwinds.

In the company’s fourth-quarter and year-end conference call with Wall Street analysts, Target CEO Brian Cornell said the Minneapolis-based mass merchandiser would seek to recapture its trusted “Tar-zhay” chic by investing billions of dollars in new stores and products. Dubbed “Tar-zhay” by its avowed customers and fans, Target has gained a reputation for offering stylish fashions, apparel and products at affordable prices.
Wesley Brown
Wesley Brown
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Wesley Brown is a long-time business and public policy reporter based in Arkansas. He has written for many print and digital publications across the country.