Taboola Launches New Native Bidding Service; Renews Contract With Partner Microsoft

A photo showing from left to right, Stefan Betzold, Managing Director Digital Bild Group and Taboola founder and chief executive Adam Singolda, at the Digital Marketing Expo & Conference 2018 DMEXCO, in Cologne, Germany, on Sept. 12, 2018. Andreas Rentz/Getty Images for Taboola

Taboola.com Ltd. launched a new native bidding service, allowing Taboola to extend its existing and growing 14,000 advertiser base to other supply types.

Long-term strategic partner Microsoft Corp. supported Taboola in designing the new bidding service.