Stolichnaya Vodka Rebrands as ‘Stoli’ in ‘Direct Response’ to Russian Invasion of Ukraine

Russell Pareti SVP marketing Stoli Group USA (L) and Hugues Pietrini global president and CEO, Stoli Group, speak onstage during Stoli Vodka hosts "Loud And Clear" global advertising campaign launch event at Marquee Club in New York City on June 14, 2018. Taylor Hill/Getty Images for Stoli ® Vodk

The company that owns Stolichnaya vodka, one of the most iconic vodka brands, on Monday announced that it is rebranding in the wake of Russia’s invasion of Ukraine.

In a statement, Luxembourg-based Stoli Group said the “major rebrand” is in “direct response to Russia’s invasion of Ukraine.”