Benzinga’s weekly Stock Wars matches up two leaders in a major industry sector with the goal of determining which company is the better investment.
This week, the duel is between two popular restaurant chains: Denny’s Corp. and Shake Shack Inc.
The Case for Denny’s
This company traces its roots back to a coffee shop called Danny’s Donuts that opened in 1953 in Lakewood, California. The business grew into a six-store chain within three years when it changed its name to Danny’s Coffee Shops and started operating as a 24-hour business. Danny’s Coffee Shops became Denny’s Coffee Shops in 1959 to avoid confusion with another California chain, Coffee Dan’s. The business renamed itself again in 1961 as Denny’s.
