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Starbucks’s Price Hikes Did Not Save Its Top Line From Another Decline, as It Searches for a New Strategy

Starbucks’s Price Hikes Did Not Save Its Top Line From Another Decline, as It Searches for a New Strategy
A sign outside of the Starbucks headquarters at Starbucks Center in Seattle on July 3, 2024. David Ryder/Getty Images
Panos Mourdoukoutas
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Panos Mourdoukoutas
Panos Mourdoukoutas
Author
Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron's, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China's Challenge.”