Companies

Starbucks to Cut 900 Jobs, Shutter Underperforming Stores

‘These steps are to reinforce what we see is working and prioritize our resources against them,’ CEO Brian Niccol said.
Starbucks to Cut 900 Jobs, Shutter Underperforming Stores
A person passes by a Starbucks coffee sign at Birmingham–Shuttlesworth International Airport in Birmingham, Ala., on Dec. 7, 2023. Madalina Vasiliu/The Epoch Times
Andrew Moran
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Starbucks will eliminate approximately 900 jobs and close underperforming stores in North America as part of corporate restructuring efforts, the company announced on Sept. 25.

Since taking over in 2024, CEO Brian Niccol has been overhauling operations to revitalize the brand. The overhaul includes a “Back to Starbucks” strategy, the expansion of a health-conscious menu, and the redesign of more than 1,000 North American locations.

Andrew Moran
Andrew Moran
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Andrew Moran has been writing about business, economics, and finance for more than a decade. He is the author of "The War on Cash."