Spotify to Buy Ad Tech Firm Megaphone to Monetize Podcasts

The Spotify logo hangs on the facade of the New York Stock Exchange with U.S. and a Swiss flag in New York on April 3, 2018. Lucas Jackson/Reuters

Sweden-based Spotify Technology SA has agreed to buy podcast advertising and publishing platform Megaphone, Spotify said on Nov. 10.

The deal, Spotify’s latest to boost its podcast platform, values Megaphone at $235 million, a spokesman said.