Southwest Airlines has announced a major shift in its operational model, including the end of its hallmark open-seating system, in an effort to align with shifting consumer preferences and boost profitability.
The changes are part of a broader three-year transformation plan unveiled by Southwest Airlines CEO Bob Jordan during an Investor Day event in Dallas on Sept. 26. The plan, branded “Southwest. Even Better,” promises to overhaul several aspects of the airline’s business, including assigned seating, premium offerings, and international partnerships.
