Sony, Honda Cancel Plans to Launch Luxury Electric Sedan

Sony Honda Mobility in January said it had initiated trial production runs of the AFEELA1 model in Ohio.

The AFEELA Prototype 2026 is displayed during a Sony Honda Mobility news conference ahead of the annual Consumer Electronics Show in Las Vegas, Nev., on Jan. 5, 2026. Caroline Brehman/AFP via Getty Images

Sony Honda Mobility Inc., a joint venture between Sony Group Corp. and Honda Motor Co., Ltd., announced on March 25 that it was canceling the planned development of two luxury electric vehicles (EVs) due to Honda’s recent pivot away from the EV market.

Honda and Sony teamed up in 2022 with the goal of developing the AFEELA luxury electric vehicle loaded with Sony technology and advanced features to create a highly personalized driving experience, the company said.