Companies

Sonder–Marriott Breach Left Guests Stranded—What Went Wrong

Sonder announced it would wind down U.S. operations and begin Chapter 7 liquidation the day after Marriott terminated its licensing agreement with the company.
0
Sonder–Marriott Breach Left Guests Stranded—What Went Wrong
The exterior of a Marriott hotel in Austin, Texas, on Feb. 14, 2023. Brandon Bell/Getty Images
Panos Mourdoukoutas
|Updated:
0:00
The abrupt collapse of the partnership between Sonder Holdings Inc. and Marriott International has sent shockwaves through the hospitality industry this week, leaving guests stranded, employees in chaos, and investors reeling.

A few Reddit postings describe the difficult position Sonder’s guests and employees found themselves in following the end of the partnership.

Panos Mourdoukoutas
Panos Mourdoukoutas
Author
Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron's, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China's Challenge.”